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IACT Presents

Who: Jack Lander
What: Twelve Ways to Test The Market Before You Invest
Where: Room 102, McAuliffe Hall at Fairfield University
When: Tuesday, August 25th, 2009 7:00PM
Why: Too many inventors are wasting money on unviable ideas.
Cost: Free and open to the public.

Twelve Ways to Test the Market Before You Invest


Many inventors plunge ahead, spending upward of $5,000 for a patent, only to discover that the market doesn't fall in love with their inventions.

Market testing not only reveals whether or not an invention likely will succeed, but it helps to define features and price points, and even eliminate features that add expense but don't create a perception of equivalent benefits for the customer.  Lander states that most of his twelve testing methods are inexpensive, and can be done by the inventor.  He'll tell of true stories of inventors he's helped through his testing methods.

About Jack Lander

    Jack is a seasoned inventor with 12 patents, and typically a couple in process.  His most commercially successful patents are assigned to U.S. Surgical Corporation, and cover the safety mechanism and gas valve on laparoscopic surgical instruments.  His other patents cover a bicycle transmission that replaces the derailleur, testing devices (probe cards) for integrated circuits in wafer form, a thermal connector for high-power solid-state components, etc.

    He has served as President of the United Inventors Association, a not-for-profit, all volunteer umbrella organization for inventor groups in the U.S. and Canada.  He has passed the rigorous qualifications for professional membership in UIA.  Presently, he is the V. P. of the Yankee Invention Exposition (all volunteer) held in Waterbury, Connecticut each October, and has served on its Board of Directors for fourteen of its fifteen-year history. 

    Jack is the author of How to Finance Your Invention or Great Idea, and Nolo’s release, All I Need Is Money.  He also edited and contributed three chapters to the United Inventors Association’s flagship book, The Six Point Master Plan which has recently been translated and published in Arabic under the sponsorship of King Abdulaziz of Saudi Arabia.

    Jack is a speaker at inventor workshops across the country. His fulltime work is guiding inventors to success through the often perilous path of developing, protecting, marketing, and financing of their inventions. He works alone, and answers his own phone weekdays and weekends. His web site is www.Inventor-mentor.com. In 2008 Jack formed a business partnership with Karla Hunter, Esq., to present live, in-depth seminars for inventors and entrepreneurs.  Karla has an M.S. in computer science, and holds 10 patents in telecommunications. Visit their web site at www.karlaandjack.com

Jack and his wife, Mary, a high school teacher/speech pathologist, live in Southbury, Connecticut. He has two grown sons, Jeffrey and Peter.

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