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Who: Mike Roer
What: Idea Filtering: How Professional Investors Validate Winners
Where: Room 107C, Fairfield University Library at Fairfield
University
When: Tuesday October 27, 2009 7:00PM.
Cost: Admission is free.
Idea Filtering: How Professional Investors Validate Winners
PROVING THE DEMAND:
Defining the market niche (who needs your product)
Is there convincing evidence of a real need (customer pain)?
THE MARKET:
Determining the number of potential
customers
How many of the product do customers
typically buy
now annually?
How much do consumers pay now?
Computing the market in dollars. Is
there an
adequate market (potential reward) to balance the investor (or
licensee) risk?
THE REWARD:
What would it cost to produce, deliver, service the product?
Profit projections
THE RISK:
Calculating risk of Product Failure
(probability product will meet specs, can be produced at target cost, can get into
market in quantity quickly, win over and retain customers).
How much will it cost to complete
R&D, produce working prototype, production model?
Ferreting out the
competition. Will they sit
idly by?
Analyzing and disclosing strengths and
weaknesses
of alternatives.
PLUS A BRIEF INTRODUCTION TO EFFECTIVE INVESTOR/LICENSEE RELATIONS:
The need to plan for the investor
"exit" (how investor will retrieve capital and return on investment)
How to find the right investor or
licensee
Pitching ideas to investors or
potential licensees
Based on Product and Investor's risk
versus reward,
what is a fair (ie - competitive) share for investor or
licensee?
IP Protection (NDAs and patents). Don't kiss on the first date.
About Mike Roer:
Mike Roer is the Executive Director of the
Connecticut
Venture
Group.
CVG was the first
association of venture investment professionals. Its
mission is to stimulate investment in high-growth companies. Through
chapters in Hartford, New Haven and Stamford, the organization produces
technology-focused seminars and expositions, updates on financing and
market trends, university tech transfer conferences, and the annual
Crossroads Venture Fair. Companies that have approached CVG for funding
have raised over $2 billion in venture capital.
Roer is also founder of the Connecticut Angel Guild, an organization
established to fill the funding gap for start-ups by delivering
training and administrative support to high-net-worth private investors
and connecting them to promising new ventures.
Roer is President of the Entrepreneurship Foundation Inc., a 501(c)3
supporting entrepreneurship education and execution. Programs
include the Connecticut Consortium of Entrepreneurship Educators, a
forum for the exchange of best practices among professors; the
Connecticut Collegiate Business Plan Competition; the annual University
Venture Fair; and the Entrepreneurs Society.
Roer is also the author of a text on Entrepreneurship and a frequent
lecturer at universities.
Images
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PowerPoint
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