ABSTRACT
We will investigate the successful ideation and go-to-market
strategy of a serial inventor and former IACT President, Mary Ellroy.
This is the culminating meeting in our series, and will illustrate by
example the prior discussions on Innovating, Pricing the Innovation,
Pitching the idea, Licensing, and Taking the Product to Market.
About The Speaker
Guest speaker Mary Ellroy, in the toy business since 1990, is
an
inventor of toys and games and an agent for toy and game inventors. She
comes to toy invention with a corporate marketing background. She
received an MBA from the Boston College School of Management (now the
Carroll School of Management at Boston College.) Past positions
included a Director position at a Fortune 50 company, a vice
presidency/ownership position in a newspaper advertising firm, and
various advertising and media positions. Her creative accomplishments
in consumer marketing inspired her to turn that creativity to toys and
games.
Her games have won multiple awards. Although a prolific
speculative
inventor, her marketing background places her high on the list as a
"games-on-demand" contract inventor for various licenses and
theme-specific concepts. As well, she has a commercial understanding of
markets and products which takes her beyond the "fun" of toys to the
"business" of toys.
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