Oh No, we forgot to name the Product!  When is the right time to think about branding and trademark issues for your new business?

Brief:                       

Given the state of the economy, businesses have placed a greater emphasis on marketing and branding in an attempt to generate new businessand effectively compete in the marketplace. Often times naming, branding and related issues fail to receive attention until the last minute.  This discussion will draw out the importance of trademarks/brands for your business and answer common questions such as:

• If I incorporate under a new name, can I use it without being challenged by another party?
• I have registered a domain name, can I use it for my business?
• Why are trademarks and copyrights important/valuable for your business?
• What types of legal protection are available in the US and overseas?
• What names, logos, designs can be protected?
• How do I protect my trademark on the web?

Bio:  

Terrence J. McAllister, Partner, Ohlandt, Greeley, Ruggiero & Perle, LLP .
Mr. McAllister practices in all areas of trademark and copyright law. Before joining OGRP, Mr. McAllister was Trademark and Copyright Counsel for NYNEX Corporation (now Verizon).  He has extensive experience counseling clients on all facets of protecting U.S. and foreign trademark portfolios, including the availability and commercial advisability of proposed trademarks; all facets of trademark clearance, prosecution, infringement, licensing, domain name, and Internet & Social media matters.  Mr. McAllister also has handled numerous contentious matters for clients with experience prosecuting and defending trademark opposition, infringement and UDRP domain name cases.  He is also experienced in various IP related general matters including due diligence work, contract preparation and negotiation, and advertising and marketing reviews. Mr. McAllister is also experienced in handling copyright related matters, such as registration issues, ownership agreements, licenses and infringement/fair use issues.

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