From Concept to Market

ABSTRACT

Michael Weinstein will describe his recommendations for commercializing a new product based on his cumulative experience with Direct TV and, currently, “As Seen Online”, his Jam Direct business model. He will discuss how to cost-effectively test the efficacy of inventions followed by how to take them to TV and ultimately to retail utilizing direct response marketing.

About the Speaker:

Michael Weinstein is a veteran entrepreneur, direct-response television (DRTV) marketer and software developer with over 20 years of experience launching products and optimizing profit performance. As Senior Vice Present of Marketing for Allstar Products Group, Michael is responsible for leading all marketing efforts, including DRTV media, Internet marketing strategies, social media, brand development, retail support and back-end optimization. Allstar Products Group is a leading consumer products company that has revolutionized today’s consumer experience with the introduction of brands such as Snuggie® Blanket with Sleeves, Topsy Turvy® Planters, Bendaroos®, Perfect Brownie™, Bumpits™, Perfect Bacon™ Bowl, Hot Designs™, Hot Huez™, Juggle Bubbles™, Secret Extensions™ any many other innovative product solutions.

Michael holds a Bachelor's Degree in Computer Science, a Master's Degree in Business Management, and is a frequent public speaker on topics including eCommerce, Direct-Response Marketing and Product Branding.

As an accomplished jazz pianist, songwriter and producer, Michael has performed and recorded with many renowned artists all over the world. He is also an avid golfer and a competitive mixed martial artist.

Slides have been removed at the request of the speaker